Consulting for Equity in Business Ventures

Consulting for Equity in Business Ventures

Consulting for Equity in Business Ventures

Consulting for equity in a new business venture refers to a type of arrangement in which a consultant provides services to a company in exchange for a share of equity in the company rather than a fee.

This can be a mutually beneficial arrangement for both the consultant and the company, as the consultant is able to potentially share in the success of the company while the company is able to access the expertise and resources of the consultant without having to pay a fee upfront.

There are several key points to consider when it comes to consulting for equity in a new business venture:

  1. The terms of the equity arrangement should be clearly defined and agreed upon in writing. This may include the percentage of equity the consultant will receive, any vesting schedule, and any other conditions or restrictions.
  2. The equity should be issued in the form of stock or another type of ownership interest in the company, rather than a debt instrument or promissory note.
  3. The consultant should consider the potential risks and rewards of the equity arrangement, including the likelihood of the company’s success and the value of the equity being offered.
  4. The consultant should carefully evaluate the company’s business plan and financial projections to assess the potential value of the equity being offered.
  5. It may be advisable for the consultant to seek legal help or financial advice to assist in negotiating and understand the terms of the equity arrangement.

How can a Consultant add value to a business through this process?

There are several ways in which a consultant can add value to a business through a consulting for equity arrangement:

  1. Bringing expertise and experience: A consultant can bring specialised knowledge and experience in a particular industry or area of business to the company, which can help the company achieve its goals and objectives more efficiently and effectively.
  2. Providing objective insights: As an outsider, a consultant can provide unbiased, objective insights and recommendations that may be difficult for the company to generate internally.
  3. Offering new perspectives: A consultant can bring fresh perspectives and ideas to the company, which can help the company identify new opportunities and ways to solve problems.
  4. Providing access to networks and resources: A consultant may have access to a network of contacts and resources that can be helpful to the company, such as industry experts, potential clients, or strategic partners.
  5. Assisting with implementation: A consultant can help the company implement new strategies and initiatives, providing guidance and support throughout the process.

Overall, a consultant can add value to a business by bringing a wealth of knowledge, experience, and resources to the table, helping the company achieve its goals and succeed in its market.


How can small businesses with small budgets afford this arrangement?

There are a few ways that small businesses with small budgets can afford consulting services, including consulting for equity:

  1. Offer a higher percentage of equity: If the business is unable to pay a fee upfront, it may be able to offer a higher percentage of equity to the consultant in exchange for their services. This can be an attractive option for consultants who are willing to take on more risk in exchange for the potential reward of a larger equity stake in the company.
  2. Consider a deferred payment structure: Another option is to negotiate a deferred payment structure with the consultant, in which the consultant is paid a fee over time or upon the achievement of certain milestones or targets. This can help spread out the cost of the consulting services over a longer period of time, making them more manageable for the business.
  3. Seek out discounted services: Some consultants may be willing to offer discounted services to small businesses, particularly if they believe in the company’s mission or potential for success. It may be worth reaching out to potential consultants to see if they are open to this type of arrangement.

Overall, it may be possible for small businesses with small budgets to afford consulting services by being flexible and creative in their approach and seeking out resources that are available to them.

In conclusion, consulting for equity in a new business venture can be a mutually beneficial arrangement in which a consultant provides expertise and resources to a company in exchange for a share of equity in the company. It is important for both the consultant and the company to clearly define and agree upon the terms of the equity arrangement, and for the consultant to carefully evaluate the potential risks and rewards. Small businesses with small budgets may be able to afford consulting services by offering a higher percentage of equity, negotiating a deferred payment structure, seeking out discounted services.

Would you like to work with Trinity’s Consultants? We welcome your contact and look forward to discussing opportunities

our story

Our Businesses & Background Prior to Trinity

Here’s a brief but descriptive history of the past 12 years providing clients with digital services.

jan 2011
  • Joint Venture Sales Consultants Ltd

After 20+ years employed within the Equipment Hire Industry, Andy Laking left behind the PLC Directorship roles to create a sales consultancy dedicated to supporting equipment hirers and manufacturers. Andy was the first person in the UK to set-up as a freelance ‘field-based’ sales consultant.  

Aug 2013
  • Equip-mentor Ltd Born

To support a rapidly growing customer base of both UK and international clients, equip-mentor was created to further extend the digital marketing and website services into a wider range of offerings. Video production, 3D Animation and eCommerce services were growth areas.

Mar 2022
  • PPE Suppliers Ltd sold to National

After start-up in 2016, this online eCommerce business was fast to gain traction and expanded into the UK’s very first Franchisor of ‘Safety Equipment, Spill Control & Workwear Supplies’. Franchisees where in several locations, plus appointed resellers, extending reach across the entire UK. 


Popular Questions & Answers

Yes, for sure. From a single person to a large national businesses with many locations and companies within their group. We serve all regardless of size.

We do, that’s correct. WordPress is in our opinion – and in the opinion of users, with over 50% of the world’s websites choosing WordPress – the best option.

Yes, we think so, for three very good reasons. Firstly we are expert developers of WooCommerce, using it successfully within our own online businesses. Secondly it has a rock-solid performance and is the longest serving around. Thirdly, and importantly, it has masses of plugins and extensions available so that no matter what our clients need…specifically for their situation…we can develop and code in-house to ensure it meets and exceeds needs!

Pricing Packages are available on the website, we need a little information from your enquiry to quickly (same-day) provide a price for your situation. Though ‘Bespoke’ is POA and takes a while longer, here’s why: if you consider how different the needs are of clients – what their site must do, must achieve – it’s too presumptuous to give a one-size-fits-all price. We take care and attention in producing only the best digital asset we can; taking pride in our client working relationships to achieve this. And in the case of existing site development it is entirely situational. So we hope that helps, and gives confidence enough to chat.

Easily, just get in touch via this site to start the process. We offer a free discovery call to find out if we can be a good fit together. It costs nothing to chat and explore the possibilities.

We have a fast production, very fast. Depending on the size, type and complexity of a website then it’s simply too difficult to give a meaningful answer here. Though when using our own beautiful templates which we can produce in as little as 7-10 working days! That’s very fast, I assure you. We take the time needed to produce great assets; depending on workload too. But we will be honest and transparent throughout all our communication so that you can trust our quotation, and timelines offered.


  • Andy Laking

    Andy Laking is the Owner & Managing Director of Trinity Web Design Ltd. Living in Wynyard, Teesside in the North East of England - Andy has over 30 years experience in Equipment Hire, Safety Supplies, Sales Consultancy and Web Design including Web Services, Development, eCommerce and SEO.

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