Are ‘YOU’ Really Ready to Succeed in Business?

In this post by Andy Laking, Trinity’s Owner and Creative Director, candidly reviews the success factors required to make it in business. PLC or SME; Equipment Hire or Safety Supplies. Digital Services or others: common success-threads weave there way through…

About the Blog Author

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Taking Care Of Digital Assets, And More…

Andy Laking, Owner & Creative Director of Trinity Web Design Ltd, heads up a team of creatives delivering client services in graphic design, copy writing, content creation, SEO, website design and existing site development. We specialise in building and developing eCommerce sites using WordPress & WooCommerce.

Photo of Andy Laking, Owner and Creative Director of Trinity Web Design Ltd

Andy Laking

Owner & Creative Director
“success takes courage, requires maturity”
first, our story

Businesses & Background Prior to Trinity

Here’s a brief but descriptive history of the past 12 years in business – providing clients with digital services – making a success of several SMEs across Equipment Hire & Safety Supplies.

jan 2011
  • Joint Venture Sales Consultants Ltd

After 20+ years employed within the Equipment Hire Industry, Andy Laking left behind the PLC Directorship roles to create a sales consultancy dedicated to supporting equipment hirers and manufacturers. Andy was the first person in the UK to set-up as a freelance ‘field-based’ sales consultant.  

Aug 2013
  • Equip-mentor Ltd Born

To support a rapidly growing customer base of both UK and international clients, equip-mentor was created to further extend the digital marketing and website services into a wider range of offerings. Video production, 3D Animation and eCommerce services were growth areas.

Mar 2022
  • PPE Suppliers Ltd sold to National

After start-up in 2016, this online eCommerce distributor business was fast to gain traction and expand into the UK’s very first Franchisor of ‘Safety Equipment, Spill Control & Workwear Supplies’. Franchisees where in several locations, plus appointed resellers, extending reach across the entire UK. 

No matter where you are, that’s where you find yourself. All that matters now is where we go together from here…

Andy Laking

Still with us? Good, now get ready for the good advice everyone deserves

If you’ve made it this far then you’re probably serious about getting insights into business success, or at least curious! So I want to share with you…our Trinity Community…how you can help yourself and navigate towards becoming more accomplished with better earnings, better in business. Because if you have made it this far then it’s unlikely you’re employed.

Or you could be simply considering becoming self-employed and ‘in business’. Possibly to find that illusive ‘work-life-balance’? Then here’s where I start every time…for myself or with start-ups, scale-ups…be truthful and mindful about assumptions you make prior to making that call. These assumptions could be the best, or worst, but you do need them at this point.


Starting a business is a exciting and potentially lucrative venture, but it is also a risky one. There are many factors to consider and a lot of assumptions that need to be made before embarking on this journey. Here are some key business assumptions to consider before starting a business:

  1. Market demand: One of the most important assumptions to consider is whether there is a demand for the product or service you plan to offer. It’s essential to do market research to determine if there is a need for your product or service, and if there are enough potential customers to sustain your business.
  2. Competition: Another important assumption is the level of competition in your market. It’s essential to assess the competitive landscape and understand the strengths and weaknesses of your competitors. This will help you determine your competitive advantage and how you can differentiate your business from the competition.
  3. Cost of goods or services: It’s essential to have a clear understanding of the costs involved in producing and delivering your product or service. This includes direct costs such as materials and labour, as well as indirect costs such as marketing and overhead.
  4. Revenue potential: In order to determine the viability of your business, it’s important to have a clear understanding of your revenue potential. This includes pricing, potential sales volumes, and any potential sources of revenue.
  5. Legal and regulatory considerations: It’s essential to understand the legal and regulatory requirements of starting and operating a business in your industry and location. This includes business licences, permits, and compliance with any relevant laws and regulations.
  6. Human resources: Starting a business requires a lot of hard work and dedication, and it’s important to have a clear understanding of the human resources required to get your business off the ground. This includes the number of employees you’ll need, their skills and experience, and how you’ll attract and retain top talent.
  7. Marketing and sales: In order to succeed, your business needs to attract and retain customers. It’s important to have a clear understanding of your target market and how you plan to reach and engage with them through marketing and sales efforts.

By carefully considering these and other key business assumptions, you can set yourself up for success and increase the chances of your business thriving in the competitive marketplace.


So now you’re all giddy and busting to start up. How will you fund it?

Starting a business often requires significant funding, and there are several ways that startup businesses can finance their operations. Here are five common options:

  1. Personal savings: Many entrepreneurs use their personal savings to fund their business, especially in the early stages. This can be a good option if you have enough savings and are comfortable taking the risk.
  2. Friends and family: Some entrepreneurs turn to friends and family for financial support, either through loans or investments. This can be a good option, but it’s important to be clear about the terms and expectations to avoid straining personal relationships.
  3. Crowdfunding: Crowdfunding platforms such as Kickstarter and Indiegogo allow businesses to raise money from a large number of people, usually in exchange for a product or service. This can be a good option for businesses that have a strong online presence and a clear plan for how they will use the funds.
  4. Grants: There are many organisations and government agencies that offer grants to small businesses, often for specific purposes such as research and development or expanding into new markets. It’s important to do research and apply for grants that align with your business goals and needs.
  5. Bank loans: Many banks and other financial institutions offer loans to small businesses, often at competitive interest rates. This can be a good option, but you’ll need to have a solid business plan and be prepared to provide collateral and/or a personal guarantee.

It’s important to carefully consider which financing option is the best fit for your business, based on your needs, goals, and risk tolerance.

Together we will either find a way, or make one

Andy Laking
In conclusion, starting a business involves a number of key assumptions and considerations, including market demand, competition, costs, revenue potential, legal and regulatory requirements, human resources, and marketing and sales. It’s important to carefully consider these factors and conduct thorough research and planning before launching a business. Additionally, startup businesses have several options for funding their operations, including personal savings, friends and family, crowdfunding, grants, and bank loans. It’s important to carefully consider which financing option is the best fit for your business, based on your needs, goals, and risk tolerance.

Popular Questions & Answers

Yes, for sure. From a single person to a large national businesses with many locations and companies within their group. We serve all regardless of size.

We do, that’s correct. WordPress is in our opinion – and in the opinion of users, with over 50% of the world’s websites choosing WordPress – the best option.

Yes, we think so, for three very good reasons. Firstly we are expert developers of WooCommerce, using it successfully within our own online businesses. Secondly it has a rock-solid performance and is the longest serving around. Thirdly, and importantly, it has masses of plugins and extensions available so that no matter what our clients need…specifically for their situation…we can develop and code in-house to ensure it meets and exceeds needs!

Pricing Packages are available on the website, we need a little information from your enquiry to quickly (same-day) provide a price for your situation. Though ‘Bespoke’ is POA and takes a while longer, here’s why: if you consider how different the needs are of clients – what their site must do, must achieve – it’s too presumptuous to give a one-size-fits-all price. We take care and attention in producing only the best digital asset we can; taking pride in our client working relationships to achieve this. And in the case of existing site development it is entirely situational. So we hope that helps, and gives confidence enough to chat.

Easily, just get in touch via this site to start the process. We offer a free discovery call to find out if we can be a good fit together. It costs nothing to chat and explore the possibilities.

We have a fast production, very fast. Depending on the size, type and complexity of a website then it’s simply too difficult to give a meaningful answer here. Though when using our own beautiful templates which we can produce in as little as 7-10 working days! That’s very fast, I assure you. We take the time needed to produce great assets; depending on workload too. But we will be honest and transparent throughout all our communication so that you can trust our quotation, and timelines offered.


  • Andy Laking

    Andy Laking is the Owner & Managing Director of Trinity Web Design Ltd. Living in Wynyard, Teesside in the North East of England - Andy has over 30 years experience in Equipment Hire, Safety Supplies, Sales Consultancy and Web Design including Web Services, Development, eCommerce and SEO.

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